Sale Honesty Report

Pakistani fashion brands advertise an average 38.0% off. Against the first price we ever recorded for those same products, the real average saving is 15.3%.

Products on sale

108,650

Discount claimed

38.0%

Discount that's real

15.3%

Inflated claims

72,638

Across 149 brands. 33.1% of advertised markdowns hold up against the product's own price history. Of every 100 percentage points of advertised discount, 40 are real. Last computed 14-Nov-2026.

Every brand, ranked

Ranked by the share of a brand's markdowns that survive the check. Brands with fewer than 20 products on sale are left out — at that size the score is noise.

#	Brand	On sale	Claims	Real	Honesty	Verdict
1	Sobia Nazir	38	35.4%	35.4%	100.0%	Honest
2	Zara Shahjahan	25	23.2%	23.2%	100.0%	Honest
3	Chase Value	2,602	32.3%	31.8%	97.0%	Honest
4	Eminent	1,182	43.9%	42.6%	97.0%	Honest
5	Republic Womenswear	51	37.8%	36.8%	96.1%	Honest
6	IronGear	981	17.5%	16.1%	92.8%	Honest
7	Baroque	75	37.8%	35.1%	92.0%	Honest
8	Anabiya	131	11.0%	9.3%	88.5%	Honest
9	Footler	142	33.2%	28.5%	82.4%	Honest
10	Outfitters	2,366	50.8%	41.9%	78.6%	Mixed
11	Nine Ninety Nine	445	11.0%	8.8%	78.4%	Mixed
12	Candy Closet	177	19.7%	13.8%	78.0%	Mixed
13	Rastah	443	29.6%	24.9%	77.0%	Mixed
14	Uniworth	389	24.3%	19.6%	75.3%	Mixed
15	Sowears	447	40.6%	30.9%	74.0%	Mixed
16	Zane	229	19.6%	15.8%	73.4%	Mixed
17	Maria B	674	25.2%	19.4%	72.4%	Mixed
18	Iznik Fashions	32	23.9%	17.7%	71.9%	Mixed
19	Almas	552	43.4%	35.1%	71.7%	Mixed
20	Tawakkal Fabrics	410	20.8%	14.1%	71.5%	Mixed
21	Generation	258	51.3%	41.7%	70.5%	Mixed
22	Chinyere	228	38.3%	28.9%	69.7%	Mixed
23	Cross Stitch	461	30.5%	20.1%	69.4%	Mixed
24	Bachaa Party	2,703	33.7%	22.7%	62.8%	Mixed
25	Zeitgeist	738	30.9%	12.3%	61.5%	Mixed
26	Maryum N Maria	368	36.8%	26.2%	60.3%	Mixed
27	Taana Baana	255	20.5%	13.6%	60.0%	Mixed
28	Batik	122	30.0%	17.9%	59.8%	Mixed
29	Jazmin	45	34.0%	21.3%	57.8%	Mixed
30	Stylo	10,362	31.6%	20.6%	57.3%	Mixed
31	Oaks	559	31.4%	20.2%	57.3%	Mixed
32	Dazzle by Sarah	212	33.0%	18.0%	53.3%	Mixed
33	Shoelett	34	28.0%	15.3%	52.9%	Mixed
34	Export Leftovers	526	27.6%	11.2%	50.2%	Mixed
35	Alkaram Studio	1,181	34.7%	19.2%	49.7%	Inflated
36	Breakout	1,933	50.0%	26.4%	49.6%	Inflated
37	Ramsha	214	24.6%	13.3%	49.1%	Inflated
38	Amal's	39	11.2%	0.0%	48.7%	Inflated
39	Ethnic	3,284	50.0%	25.3%	48.5%	Inflated
40	Jhilmil	525	19.3%	7.8%	46.1%	Inflated
41	Lama	916	48.9%	30.8%	46.1%	Inflated
42	BASIC	44	20.6%	6.2%	45.5%	Inflated
43	Nishat Linen	1,999	51.7%	20.2%	45.2%	Inflated
44	Monark	1,275	32.4%	16.2%	42.0%	Inflated
45	Starlet	1,358	31.2%	12.8%	41.9%	Inflated
46	Brand City	473	12.4%	0.3%	41.9%	Inflated
47	Urbansole	811	23.0%	9.4%	40.3%	Inflated
48	Fitted	288	22.7%	9.0%	39.9%	Inflated
49	Asifa & Nabeel	120	28.3%	10.2%	36.7%	Inflated
50	Beechtree	1,443	46.7%	27.7%	36.2%	Inflated
51	Mohagni	543	32.9%	13.6%	36.1%	Inflated
52	Engine	5,072	50.3%	23.9%	35.8%	Inflated
53	Borjan	1,610	38.2%	19.6%	35.5%	Inflated
54	Charcoal	1,579	41.5%	17.1%	35.4%	Inflated
55	ChenOne	476	36.2%	15.2%	34.9%	Inflated
56	Ndure	1,231	27.5%	10.0%	33.5%	Inflated
57	Mariam Hussain	34	28.7%	16.9%	32.4%	Inflated
58	Groovy	150	29.8%	14.7%	32.0%	Inflated
59	Walkeaze	2,390	19.5%	6.2%	31.3%	Inflated
60	Furor Jeans	816	56.6%	34.9%	31.1%	Inflated
61	Essence by Rubina	39	20.0%	6.2%	28.2%	Inflated
62	Unze	3,582	56.2%	32.6%	25.0%	Inflated
63	HavenWear	183	21.5%	5.1%	24.0%	Inflated
64	Shoe Square	235	33.0%	16.0%	23.8%	Inflated
65	Hush Puppies	97	41.4%	16.6%	23.7%	Inflated
66	Chief Apparel	698	47.3%	17.5%	22.4%	Inflated
67	Sana Abbas	36	30.3%	10.0%	22.2%	Inflated
68	Mendeez	409	54.0%	18.0%	20.8%	Inflated
69	AK Galleria	8,103	44.2%	11.0%	19.8%	Inflated
70	Pemberley	71	19.9%	2.6%	19.7%	Inflated
71	Rollover Kids	1,062	36.5%	5.7%	18.5%	Inflated
72	Hustle N Holla	539	23.4%	6.5%	18.2%	Inflated
73	Royal Tag	452	42.6%	17.9%	14.6%	Inflated
74	Sunday Bazar	905	48.1%	19.5%	14.5%	Inflated
75	Edenrobe	2,106	45.0%	20.5%	13.5%	Inflated
76	Checkmate Atelier	156	25.3%	2.3%	13.5%	Inflated
77	Yasmine Luxe	296	21.9%	0.0%	12.8%	Inflated
78	Equator Stores	1,636	46.4%	8.5%	11.4%	Inflated
79	Focus Clothing	424	37.2%	2.2%	10.6%	Inflated
80	Daigen & Co	107	41.3%	8.8%	10.3%	Inflated
81	Kotton Fruit	154	34.2%	0.7%	9.7%	Inflated
82	Nayza	83	45.4%	3.3%	9.6%	Inflated
83	Aldo	26	43.5%	3.7%	7.7%	Inflated
84	Protees	433	24.0%	0.0%	7.4%	Inflated
85	Zalika	838	23.3%	4.3%	6.2%	Inflated
86	Brandsego	431	53.8%	12.2%	6.0%	Inflated
87	The Cherry	116	42.5%	0.0%	6.0%	Inflated
88	Espico Pink	188	40.5%	6.0%	5.3%	Inflated
89	Vulpes Corsac	58	25.7%	1.1%	5.2%	Inflated
90	Little Folks	26	41.5%	25.7%	3.9%	Inflated
91	SABR.	30	17.4%	0.0%	3.3%	Inflated
92	Valencia	122	34.1%	4.4%	3.3%	Inflated
93	Stepin	66	29.3%	0.0%	3.0%	Inflated
94	Shahzeb Saeed	2,413	30.1%	0.6%	2.9%	Inflated
95	Klimt Gold	108	36.2%	1.1%	2.8%	Inflated
96	Ivar	146	26.9%	1.1%	2.7%	Inflated
97	Al Nisa Styles	165	41.0%	3.0%	2.4%	Inflated
98	Footwear Menders	1,729	32.5%	3.6%	2.3%	Inflated
99	Athen Apparels	227	45.6%	10.2%	2.2%	Inflated
100	Baby Planet	4,152	26.9%	4.5%	2.0%	Inflated
101	Female Choice	403	38.0%	1.1%	2.0%	Inflated
102	Asim Jofa	174	57.4%	40.1%	1.7%	Inflated
103	Bata	1,865	32.3%	5.9%	1.3%	Inflated
104	Amir Adnan	232	56.8%	11.1%	1.3%	Inflated
105	Pezwaan	80	40.5%	2.0%	1.3%	Inflated
106	Breakin	330	41.9%	7.9%	1.2%	Inflated
107	Surteez	431	34.3%	0.0%	1.2%	Inflated
108	Finsha Shoes	102	37.1%	2.9%	1.0%	Inflated
109	Fairy Queen	120	20.9%	0.4%	0.8%	Inflated
110	Tebeena Wears	244	38.8%	6.1%	0.8%	Inflated
111	Baby Suleman	250	54.2%	6.0%	0.8%	Inflated
112	JackJees	290	29.0%	0.2%	0.7%	Inflated
113	Dhanak Boutique	187	38.2%	0.0%	0.5%	Inflated
114	Swag Kicks	1,735	52.9%	1.3%	0.5%	Inflated
115	Bagallery	801	55.6%	0.1%	0.5%	Inflated
116	BnB Footwear	210	23.2%	0.5%	0.5%	Inflated
117	Feathers	453	42.1%	4.5%	0.4%	Inflated
118	The Hanger	243	23.9%	0.0%	0.4%	Inflated
119	Servis Shoes	2,378	25.0%	0.0%	0.0%	Inflated
120	Cougar	1,583	50.0%	0.0%	0.0%	Inflated
121	Mairaz	1,227	40.0%	0.1%	0.0%	Inflated
122	Hustlers Only	646	24.9%	0.0%	0.0%	Inflated
123	Naya Dour	452	50.0%	0.0%	0.0%	Inflated
124	Simaal's	410	45.8%	0.8%	0.0%	Inflated
125	Fikra Outfits	366	43.7%	0.7%	0.0%	Inflated
126	Jooti Shooti	344	24.4%	0.0%	0.0%	Inflated
127	Mommy Minors	273	37.3%	0.0%	0.0%	Inflated
128	Brackets	256	47.2%	0.0%	0.0%	Inflated
129	Astore	192	60.3%	0.7%	0.0%	Inflated
130	Lawrencepur	182	34.9%	0.2%	0.0%	Inflated
131	Bareeze	180	31.0%	0.0%	0.0%	Inflated
132	Tooney Teez	140	35.9%	0.0%	0.0%	Inflated
133	Zarmeen Emaan	124	36.6%	0.0%	0.0%	Inflated
134	Bidoon Essma	124	36.2%	0.1%	0.0%	Inflated
135	Weave Wardrobe	112	50.8%	6.3%	0.0%	Inflated
136	Daisy Footwear	93	28.4%	0.6%	0.0%	Inflated
137	Garnet Clothing	86	33.1%	0.0%	0.0%	Inflated
138	Croza Wear	72	28.7%	0.0%	0.0%	Inflated
139	Peshawari Chappals	67	24.9%	1.0%	0.0%	Inflated
140	Kayseria	54	33.6%	0.0%	0.0%	Inflated
141	Fivo	51	55.4%	1.5%	0.0%	Inflated
142	Silwaya	44	30.7%	0.0%	0.0%	Inflated
143	Rayseen	40	19.6%	0.0%	0.0%	Inflated
144	Malikanaz	36	27.6%	0.0%	0.0%	Inflated
145	Nida Azwer	33	40.1%	0.0%	0.0%	Inflated
146	Haseen Wears	29	19.2%	1.6%	0.0%	Inflated
147	Zainab Chottani	23	24.8%	0.0%	0.0%	Inflated
148	July Clothing	23	35.0%	0.0%	0.0%	Inflated
149	Meerak	21	17.9%	0.0%	0.0%	Inflated

9 brands rated honest, 115 rated inflated.

How we measure it

A brand's claimed discount comes from its own strikethrough price — the “was” figure it publishes next to the current one. We take it exactly as the brand states it. We do not treat it as true.

The real discount is measured against the first price we ever recorded for that product. That figure predates any pricing the brand arranges afterwards, so it cannot be gamed by bumping a price for a week and then “dropping” it back to normal, or by shipping a permanently inflated strikethrough.

A claim counts as inflated when it overstates the real discount by 10 percentage points or more. The 10-point gap keeps rounding noise and trivial differences from being called dishonest. A brand's honesty score is the share of its on-sale products whose claim is not inflated — it counts products, so one absurd outlier cannot swing a brand's rating.

Only in-stock products are counted, because sold-out items are hidden from the catalog everywhere else too. Prices are read directly from each brand's own store. No third-party feeds, no affiliate data, no brand ever pays to move its position here.

This is the same calculation shown on every individual product page, aggregated. If a product page says a deal is inflated, it is counted as inflated here.