Sale Honesty Report

Pakistani fashion brands advertise an average 40.1% off. Against the first price we ever recorded for those same products, the real average saving is 14.3%.

Products on sale

149,371

Discount claimed

40.1%

Discount that's real

14.3%

Inflated claims

105,845

Across 122 brands. 29.1% of advertised markdowns hold up against the product's own price history. Of every 100 percentage points of advertised discount, 36 are real. Last computed 29-Sept-2026.

Every brand, ranked

Ranked by the share of a brand's markdowns that survive the check. Brands with fewer than 20 products on sale are left out — at that size the score is noise.

#	Brand	On sale	Claims	Real	Honesty	Verdict
1	Rang Rasiya	62	31.1%	31.1%	100.0%	Honest
2	Essence by Rubina	28	35.1%	35.6%	100.0%	Honest
3	Eminent	2,539	35.7%	35.2%	98.2%	Honest
4	Chase Value	4,393	30.5%	29.9%	96.4%	Honest
5	Zara Shahjahan	38	24.1%	22.0%	94.7%	Honest
6	Elan	47	21.1%	19.6%	91.5%	Honest
7	Baroque	185	30.4%	27.7%	91.3%	Honest
8	Hussain Rehar	29	20.7%	18.6%	89.7%	Honest
9	Dynasty	234	24.3%	21.8%	87.6%	Honest
10	Republic Womenswear	79	26.0%	24.4%	86.1%	Honest
11	Bachaa Party	5,542	30.9%	25.4%	81.1%	Honest
12	Candy Closet	182	20.2%	13.8%	79.7%	Mixed
13	Uniworth	383	24.2%	20.1%	77.3%	Mixed
14	Zane	293	23.6%	20.1%	77.1%	Mixed
15	Tawakkal Fabrics	581	20.3%	13.9%	72.6%	Mixed
16	Generation	240	48.2%	37.1%	69.6%	Mixed
17	Jazmin	101	32.1%	23.7%	69.3%	Mixed
18	Maria B	751	25.5%	19.1%	68.0%	Mixed
19	Asim Jofa	824	46.1%	38.4%	67.7%	Mixed
20	Sowears	474	37.3%	24.6%	66.7%	Mixed
21	Batik	168	30.0%	19.1%	63.7%	Mixed
22	Lama	1,709	40.0%	25.5%	62.8%	Mixed
23	Outfitters	5,261	49.9%	29.8%	56.0%	Mixed
24	Chinyere	468	38.0%	23.0%	54.9%	Mixed
25	Nishat Linen	2,646	48.7%	22.4%	54.0%	Mixed
26	Oaks	415	24.6%	10.9%	53.7%	Mixed
27	Breakout	1,943	50.0%	27.9%	52.4%	Mixed
28	Taana Baana	475	20.7%	11.1%	49.9%	Inflated
29	Gym Armour	488	23.6%	11.5%	48.4%	Inflated
30	Shop ECS	710	38.8%	27.8%	48.3%	Inflated
31	BASIC	42	19.8%	6.5%	47.6%	Inflated
32	Ethnic	5,638	48.3%	23.7%	47.1%	Inflated
33	Ramsha	250	20.4%	9.3%	46.8%	Inflated
34	Shoelett	26	32.8%	18.6%	46.1%	Inflated
35	Jhilmil	553	19.6%	8.0%	45.4%	Inflated
36	Export Leftovers	745	30.6%	11.5%	45.4%	Inflated
37	Ndure	1,980	30.3%	14.9%	45.4%	Inflated
38	Brand City	468	12.3%	0.3%	42.1%	Inflated
39	Almas	866	40.6%	20.6%	41.8%	Inflated
40	Starlet	1,242	35.0%	14.6%	40.6%	Inflated
41	Beechtree	1,298	44.0%	26.4%	39.8%	Inflated
42	Iznik Fashions	213	27.4%	11.6%	39.4%	Inflated
43	Minnie Minors	2,498	39.6%	20.9%	38.8%	Inflated
44	Stylo	5,865	35.2%	18.3%	37.6%	Inflated
45	Hush Puppies	572	43.4%	20.2%	35.7%	Inflated
46	ELO	708	29.9%	7.7%	34.3%	Inflated
47	Asifa & Nabeel	121	27.6%	8.1%	33.1%	Inflated
48	Mariam Hussain	45	24.0%	11.1%	31.1%	Inflated
49	So Kamal	575	45.0%	17.1%	30.3%	Inflated
50	Groovy	163	30.8%	14.7%	30.1%	Inflated
51	Borjan	2,108	37.3%	16.8%	29.4%	Inflated
52	Walkeaze	2,600	20.6%	5.9%	29.1%	Inflated
53	Mohagni	258	42.8%	12.4%	25.6%	Inflated
54	Cross Stitch	489	40.9%	9.3%	25.6%	Inflated
55	Ellena	417	31.6%	17.0%	25.2%	Inflated
56	Engine	4,639	53.0%	20.4%	24.8%	Inflated
57	Charcoal	1,336	41.7%	13.1%	23.7%	Inflated
58	Cambridge	1,472	37.4%	15.4%	23.7%	Inflated
59	IronGear	39	44.2%	5.8%	23.1%	Inflated
60	Clive Shoes	6,088	40.0%	18.5%	22.3%	Inflated
61	ChenOne	381	34.4%	8.0%	21.5%	Inflated
62	Sana Abbas	43	30.2%	8.9%	20.9%	Inflated
63	Gomila Intersole	150	50.4%	12.3%	20.7%	Inflated
64	Maryum N Maria	274	38.0%	26.4%	19.7%	Inflated
65	Fitted	503	25.8%	5.4%	19.5%	Inflated
66	Chief Apparel	725	48.3%	17.6%	19.2%	Inflated
67	Pemberley	64	20.5%	1.9%	18.8%	Inflated
68	Furor Jeans	1,051	54.2%	23.6%	18.6%	Inflated
69	Monark	958	36.6%	11.4%	17.1%	Inflated
70	Alkaram Studio	3,020	32.4%	5.8%	17.1%	Inflated
71	Sunday Bazar	3,831	40.3%	15.1%	16.5%	Inflated
72	Urbansole	606	36.8%	15.1%	15.8%	Inflated
73	AK Galleria	8,843	44.2%	9.4%	14.5%	Inflated
74	HavenWear	146	21.8%	0.0%	14.4%	Inflated
75	Aldo	351	40.9%	5.2%	12.5%	Inflated
76	Dolcis	80	40.7%	9.4%	12.5%	Inflated
77	Equator Stores	1,572	45.5%	6.9%	11.8%	Inflated
78	Gul Ahmed	9,979	43.4%	6.2%	11.6%	Inflated
79	BeOne ShopOne	2,362	50.5%	11.2%	10.1%	Inflated
80	Edenrobe	2,679	41.2%	15.7%	8.8%	Inflated
81	Bagallery	7,452	47.5%	0.9%	8.1%	Inflated
82	Kross Kulture	397	47.9%	9.3%	7.6%	Inflated
83	Shoe Square	189	36.5%	5.9%	7.4%	Inflated
84	Sitara Studio	1,360	34.5%	5.9%	6.0%	Inflated
85	The Cherry	116	42.5%	0.1%	6.0%	Inflated
86	Swag Kicks	4,487	52.1%	6.5%	5.7%	Inflated
87	Nayza	92	46.2%	2.1%	5.4%	Inflated
88	Espico Pink	256	38.0%	1.8%	3.1%	Inflated
89	Klimt Gold	124	35.3%	0.0%	2.4%	Inflated
90	Al Nisa Styles	171	40.3%	1.1%	2.3%	Inflated
91	Athen Apparels	222	46.3%	10.3%	2.3%	Inflated
92	Footwear Menders	2,138	32.5%	3.8%	1.5%	Inflated
93	Baby Planet	5,548	24.3%	0.9%	1.5%	Inflated
94	Female Choice	398	37.5%	0.3%	1.3%	Inflated
95	Finsha Shoes	97	35.8%	0.6%	1.0%	Inflated
96	Bata	2,063	32.6%	5.8%	0.9%	Inflated
97	Baby Suleman	245	50.4%	0.0%	0.8%	Inflated
98	Valencia	130	37.8%	6.4%	0.8%	Inflated
99	Breakin	457	42.8%	7.6%	0.7%	Inflated
100	Amir Adnan	357	50.3%	0.6%	0.6%	Inflated
101	Zalika	946	21.9%	0.2%	0.4%	Inflated
102	Royal Tag	1,016	35.2%	5.7%	0.4%	Inflated
103	BnB Footwear	267	23.4%	0.4%	0.4%	Inflated
104	Feathers	515	41.2%	3.8%	0.2%	Inflated
105	Unze	3,080	55.2%	22.6%	0.0%	Inflated
106	Brandsego	1,651	53.0%	2.2%	0.0%	Inflated
107	Heels	870	36.4%	0.0%	0.0%	Inflated
108	Hustle N Holla	561	59.8%	1.1%	0.0%	Inflated
109	Astore	370	60.6%	0.3%	0.0%	Inflated
110	Kayseria	279	38.5%	0.0%	0.0%	Inflated
111	Fikra Outfits	233	37.0%	1.1%	0.0%	Inflated
112	Almirah	227	50.0%	0.0%	0.0%	Inflated
113	Daigen & Co	134	53.5%	22.2%	0.0%	Inflated
114	Dazzle by Sarah	128	39.6%	0.0%	0.0%	Inflated
115	Weave Wardrobe	116	51.0%	6.4%	0.0%	Inflated
116	Footler	108	32.5%	5.7%	0.0%	Inflated
117	Daisy Footwear	98	28.7%	0.6%	0.0%	Inflated
118	Fivo	60	59.2%	1.6%	0.0%	Inflated
119	Glamstep	44	30.8%	0.0%	0.0%	Inflated
120	Rayseen	40	19.6%	0.0%	0.0%	Inflated
121	Zainab Chottani	26	22.7%	0.0%	0.0%	Inflated
122	Little Folks	24	18.7%	0.0%	0.0%	Inflated

11 brands rated honest, 95 rated inflated.

How we measure it

A brand's claimed discount comes from its own strikethrough price — the “was” figure it publishes next to the current one. We take it exactly as the brand states it. We do not treat it as true.

The real discount is measured against the first price we ever recorded for that product. That figure predates any pricing the brand arranges afterwards, so it cannot be gamed by bumping a price for a week and then “dropping” it back to normal, or by shipping a permanently inflated strikethrough.

A claim counts as inflated when it overstates the real discount by 10 percentage points or more. The 10-point gap keeps rounding noise and trivial differences from being called dishonest. A brand's honesty score is the share of its on-sale products whose claim is not inflated — it counts products, so one absurd outlier cannot swing a brand's rating.

Only in-stock products are counted, because sold-out items are hidden from the catalog everywhere else too. Prices are read directly from each brand's own store. No third-party feeds, no affiliate data, no brand ever pays to move its position here.

This is the same calculation shown on every individual product page, aggregated. If a product page says a deal is inflated, it is counted as inflated here.