Sale Honesty Report

Pakistani fashion brands advertise an average 38.5% off. Against the first price we ever recorded for those same products, the real average saving is 11.0%.

Products on sale

142,016

Discount claimed

38.5%

Discount that's real

11.0%

Inflated claims

106,126

Across 113 brands. 25.3% of advertised markdowns hold up against the product's own price history. Of every 100 percentage points of advertised discount, 29 are real. Last computed 15-Aug-2026.

Every brand, ranked

Ranked by the share of a brand's markdowns that survive the check. Brands with fewer than 20 products on sale are left out — at that size the score is noise.

#	Brand	On sale	Claims	Real	Honesty	Verdict
1	Sobia Nazir	113	19.2%	19.2%	100.0%	Honest
2	Rang Rasiya	62	31.1%	31.1%	100.0%	Honest
3	Dynasty	240	29.7%	27.2%	87.5%	Honest
4	Generation	1,072	29.1%	24.3%	83.1%	Honest
5	Uniworth	3,552	23.4%	20.5%	82.6%	Honest
6	Bachaa Party	6,015	29.8%	24.5%	82.1%	Honest
7	Zane	254	29.1%	26.0%	78.7%	Mixed
8	Candy Closet	161	19.2%	11.9%	77.0%	Mixed
9	Baroque	79	26.5%	17.6%	73.4%	Mixed
10	Maria B	984	26.1%	20.0%	71.1%	Mixed
11	Asim Jofa	874	38.4%	29.8%	68.3%	Mixed
12	Breakout	1,492	50.0%	34.2%	63.3%	Mixed
13	Nishat Linen	3,264	41.3%	18.4%	60.6%	Mixed
14	Oaks	475	28.8%	17.6%	57.0%	Mixed
15	Chinyere	630	24.5%	11.9%	56.4%	Mixed
16	Outfitters	5,125	43.6%	23.0%	55.3%	Mixed
17	Shop ECS	1,310	37.0%	26.4%	55.3%	Mixed
18	BASIC	41	19.6%	7.0%	51.2%	Mixed
19	Taana Baana	471	20.7%	11.2%	50.3%	Mixed
20	Jhilmil	597	19.8%	8.7%	48.9%	Inflated
21	Gym Armour	488	23.6%	11.5%	48.4%	Inflated
22	Iznik Fashions	279	26.4%	12.8%	48.0%	Inflated
23	Nayza	175	39.3%	15.5%	48.0%	Inflated
24	Beechtree	1,313	40.4%	26.1%	47.6%	Inflated
25	Chase Value	230	16.4%	7.9%	43.5%	Inflated
26	Ramsha	243	20.4%	8.6%	43.2%	Inflated
27	Mariam Hussain	45	22.0%	9.3%	42.2%	Inflated
28	Brand City	461	12.3%	0.3%	42.1%	Inflated
29	Export Leftovers	655	30.4%	10.2%	41.1%	Inflated
30	Sowears	242	39.5%	17.3%	40.1%	Inflated
31	Ethnic	4,590	45.3%	15.5%	38.1%	Inflated
32	Minnie Minors	2,547	34.0%	14.7%	37.8%	Inflated
33	Charcoal	1,516	36.9%	14.1%	37.5%	Inflated
34	ELO	698	29.9%	7.8%	34.7%	Inflated
35	Stylo	5,566	42.3%	24.8%	33.6%	Inflated
36	Ndure	1,438	30.0%	10.2%	29.4%	Inflated
37	Walkeaze	2,511	20.8%	5.6%	28.9%	Inflated
38	Aldo	149	42.2%	12.1%	28.9%	Inflated
39	IronGear	42	42.9%	7.1%	28.6%	Inflated
40	Mohagni	614	41.1%	14.2%	27.9%	Inflated
41	Engine	4,679	48.6%	15.3%	26.5%	Inflated
42	Ellena	434	31.8%	16.9%	24.2%	Inflated
43	So Kamal	487	43.8%	8.2%	23.8%	Inflated
44	ChenOne	359	32.2%	6.0%	22.0%	Inflated
45	Borjan	1,988	32.4%	8.3%	21.7%	Inflated
46	AK Galleria	8,887	40.2%	6.5%	20.1%	Inflated
47	Pemberley	60	20.6%	2.0%	20.0%	Inflated
48	Cambridge	1,727	31.2%	6.0%	19.8%	Inflated
49	Monark	794	34.8%	6.2%	17.3%	Inflated
50	Sunday Bazar	3,384	29.6%	3.0%	16.4%	Inflated
51	Hush Puppies	261	45.0%	4.6%	15.7%	Inflated
52	Furor Jeans	1,159	53.4%	21.4%	15.6%	Inflated
53	Dolcis	84	41.3%	11.0%	14.3%	Inflated
54	Gomila Intersole	584	49.3%	7.9%	13.9%	Inflated
55	Cross Stitch	410	44.1%	5.3%	10.5%	Inflated
56	Bagallery	7,102	46.5%	0.9%	10.1%	Inflated
57	BeOne ShopOne	2,331	50.6%	8.9%	9.9%	Inflated
58	Alkaram Studio	2,691	35.7%	5.8%	9.7%	Inflated
59	Clive Shoes	4,679	46.4%	18.1%	9.5%	Inflated
60	Gul Ahmed	9,333	43.8%	5.2%	8.3%	Inflated
61	Equator Stores	1,427	46.4%	4.4%	8.1%	Inflated
62	Kross Kulture	411	45.1%	5.2%	8.0%	Inflated
63	Swag Kicks	5,176	50.7%	6.2%	6.7%	Inflated
64	Fitted	371	25.5%	1.6%	6.5%	Inflated
65	The Cherry	114	42.4%	0.0%	6.1%	Inflated
66	Edenrobe	2,581	40.4%	14.0%	6.1%	Inflated
67	Tawakkal Fabrics	147	21.3%	0.6%	6.1%	Inflated
68	Footwear Menders	4,798	23.9%	1.5%	6.0%	Inflated
69	Chief Apparel	719	36.3%	1.8%	5.8%	Inflated
70	Sitara Studio	1,186	36.2%	6.8%	5.2%	Inflated
71	Shoe Square	254	30.3%	1.0%	4.3%	Inflated
72	Athen Apparels	204	46.3%	11.4%	2.5%	Inflated
73	Klimt Gold	126	35.4%	0.0%	2.4%	Inflated
74	Al Nisa Styles	95	41.3%	2.1%	2.1%	Inflated
75	Espico Pink	251	37.4%	0.4%	1.6%	Inflated
76	Bata	2,174	33.6%	8.3%	1.2%	Inflated
77	Finsha Shoes	89	35.9%	0.0%	1.1%	Inflated
78	Female Choice	299	37.6%	0.0%	1.0%	Inflated
79	HavenWear	111	25.1%	0.0%	0.9%	Inflated
80	Valencia	120	35.8%	3.9%	0.8%	Inflated
81	Baby Suleman	251	50.6%	0.0%	0.8%	Inflated
82	Breakin	418	42.1%	6.5%	0.5%	Inflated
83	BnB Footwear	266	23.1%	0.0%	0.4%	Inflated
84	Almas	540	35.9%	0.2%	0.4%	Inflated
85	Starlet	837	54.3%	15.7%	0.4%	Inflated
86	Zalika	947	21.8%	0.0%	0.3%	Inflated
87	Feathers	389	39.0%	0.0%	0.3%	Inflated
88	Baby Planet	5,423	24.2%	0.1%	0.2%	Inflated
89	Maryum N Maria	412	35.9%	8.1%	0.2%	Inflated
90	Royal Tag	1,010	34.4%	4.5%	0.2%	Inflated
91	Unze	3,195	51.2%	14.7%	0.0%	Inflated
92	Brandsego	1,270	53.5%	2.9%	0.0%	Inflated
93	Heels	870	36.4%	0.0%	0.0%	Inflated
94	Hustle N Holla	562	59.9%	0.0%	0.0%	Inflated
95	Lama	543	44.1%	0.0%	0.0%	Inflated
96	Astore	366	60.7%	0.4%	0.0%	Inflated
97	Amir Adnan	280	54.1%	0.0%	0.0%	Inflated
98	Fikra Outfits	232	37.0%	1.1%	0.0%	Inflated
99	Kayseria	163	39.3%	0.0%	0.0%	Inflated
100	Almirah	146	50.0%	0.0%	0.0%	Inflated
101	Daigen & Co	144	40.9%	3.3%	0.0%	Inflated
102	Dazzle by Sarah	135	38.8%	0.0%	0.0%	Inflated
103	Urbansole	133	41.3%	0.0%	0.0%	Inflated
104	Groovy	118	23.9%	0.0%	0.0%	Inflated
105	Weave Wardrobe	111	49.3%	0.0%	0.0%	Inflated
106	Daisy Footwear	109	27.8%	0.0%	0.0%	Inflated
107	Batik	99	30.0%	0.0%	0.0%	Inflated
108	Footler	93	32.3%	5.6%	0.0%	Inflated
109	Fivo	46	61.0%	2.7%	0.0%	Inflated
110	Sana Abbas	32	28.2%	0.0%	0.0%	Inflated
111	Republic Womenswear	29	15.5%	0.0%	0.0%	Inflated
112	Glamstep	28	25.0%	0.0%	0.0%	Inflated
113	Zainab Chottani	27	22.3%	0.0%	0.0%	Inflated

6 brands rated honest, 94 rated inflated.

How we measure it

A brand's claimed discount comes from its own strikethrough price — the “was” figure it publishes next to the current one. We take it exactly as the brand states it. We do not treat it as true.

The real discount is measured against the first price we ever recorded for that product. That figure predates any pricing the brand arranges afterwards, so it cannot be gamed by bumping a price for a week and then “dropping” it back to normal, or by shipping a permanently inflated strikethrough.

A claim counts as inflated when it overstates the real discount by 10 percentage points or more. The 10-point gap keeps rounding noise and trivial differences from being called dishonest. A brand's honesty score is the share of its on-sale products whose claim is not inflated — it counts products, so one absurd outlier cannot swing a brand's rating.

Only in-stock products are counted, because sold-out items are hidden from the catalog everywhere else too. Prices are read directly from each brand's own store. No third-party feeds, no affiliate data, no brand ever pays to move its position here.

This is the same calculation shown on every individual product page, aggregated. If a product page says a deal is inflated, it is counted as inflated here.